Srinagar, Dec 20: Two days before the fraudulent company abruptly ceased operations in J&K, a Kashmir-based content creator exposed a multi-crore scam in the valley and saved hundreds from financial ruin.

Nafi Javed, a B-Tech student from Wapora Kulgam had uploaded his video on social media and was receiving numerous calls, emails and messages inquiring about an investment opportunity in a suspicious company that had set up multiple offices in the region.

He decided to investigate further and uncovered a deceitful scheme that had already duped countless people.

Talking to Rising Kashmir, Javid said the scam had targeted dozens of residents in central and north Kashmir parts. The fraudulent company had opened many offices at multiple locations.

"I did a deep research of 3-4 days and I found that it is a trap, and the company is duping people in Kashmir. If earning was easy, then worldwide people had followed this model," he said.

Nafi said fraudulent schemes employed by the company resembled pyramid or money circulation schemes. Despite operating in broad daylight, the company managed to swindle individuals, promoting its dubious activities through local influencers and YouTubers.

"There was no business model followed by the company. They were running Ponzi schemes and duping people. People should remain aware of these traps, whether it is through trading, telegram, Instagram or suspicious emails," he said.

Javid said the incident serves as a stark reminder for the public to remain vigilant against such scams and exercise caution when approached with lucrative investment opportunities.

The scam was executed under the guise of a company named 'Curative Survey' set up in the Karan Nagar area.

Preliminary estimates suggest that the scam raked in at least Rs 59 crore before the company owners disappeared, leaving behind locked offices.