Srinagar, June 02: In the wake of rising gold prices, Tanishq, India’s most trusted jewellery brand has introduced its revamped ‘Gold Exchange Policy’to cater to the evolving needs of its customers amidst the volatile gold rates. To offer customers the best value for their gold, this exchange policy provides an opportunity for customers to upgrade their old gold with newer and latest designs offered by Tanishq. This announcement comes as Tanishq celebrates a remarkable milestone of 100,000kg of gold exchanged, reflecting the unwavering trust and loyalty of 2 million customers who have chosen Tanishq to transform their old jewellery into exquisite pieces.

As gold rates continue to soar, customers often find themselves looking for ways to maximize the value of their old gold by exchanging it with the latest jewellery designs, the brand said in a press release. Tanishq understands this evolving need and has meticulously revamped its exchange policy to provide the best value to its customers. This celebration is extended to the rest of the country with a sweeter and irresistible exchange offer that gives 100%* value on old gold of 20KT and above. 

Tanishq’s Gold Exchange Program serves as a beacon of trust, transparency, and unparalleled value for customers in today’s dynamic market. The policy is valid across all Tanishq stores and the move comes at a time when people plan to purchase gold for the wedding season and other occasions. 

Speaking on the celebration, Mr. Ajoy Chawla, CEO, Jewellery Division, Titan Company Limited said, “The celebration of 100 Tonnes of gold exchanged by 2 million Indians across the country is a testament to the trust and loyalty bestowed upon us over the years. Exchange is good for customers given today’s high prices and idle gold lying in their lockers; good for the country since it reduces imports and good for the planet as we are recycling gold. We invite all to join us in the celebrations and upcycle their old jewellery.”

Tanishq also provides an exchange offer for accepting old gold bought from any jeweller offering customers flexibility and convenience. The offer is valid across all Tanishq stores. (terms and conditions applied). This exchange program is applicable to a wide range of jewellery, including Gold Plain, Gold Plain, Glass Kundan, Kundan Polki, Open Polki, PJWS, Colour Stone, etc (terms and conditions applied).

5 reasons why it’s beneficial for customers to exchange their old gold jewellery from Tanishq:

1. Tanishq provides zero deduction to ensure customers receive the maximum value for their gold

2. Tanishq accepts gold jewellery for exchange, from any jeweller in India

3. Tanishq offers gold exchange services throughout the year, providing customers with flexibility and convenience.

4. Tanishq provides access to intricately designed, handcrafted jewellery pieces that showcase exquisite craftsmanship.

5. Tanishq's trusted brand legacy and transparent exchange process ensure a hassle-free experience for all customers.